Most people's morals are flexible

By Matthew Hayward

Why should Starbucks listen to a public relations* board? Could it have a financial impact, possibly, but not as much as you might think? Many pro-life Christian Conservatives still go to Starbucks, knowing they support abortion and other leftist social-political policies.

Like 'most' conservative school teachers, people's morals and integrity take a back seat to the comfort and convenience of their daily living.

Maslow's Hierarchy of needs does an excellent job of explaining why people sell out. Most people do not focus on the upper tiers of Maslow's pyramid, Self-actualization, esteem, the social needs; instead, most people are content and manipulated into staying focused on basic needs, physiological, safety, and structure.

To the degree people are engaged in community building/love and belonging, a higher tier in the pyramid, many social and political taboo issues only make life more difficult. If a person wants to get along with their co-workers, neighbors, etc, it is easier to let their principles and values take a backseat when engaging in public action.

Some put up a show for a short time, boycotting Amazon for selling sex dolls of children or Netflix for sexualizing children, but at the end of the day, they know and like the ease of using Amazon and Netflix.

Few people will allow themselves to be inconvenienced financially, physically, or emotionally; they justify the trade-off of their alleged principles.

*Social psychologist Edward Bernays created the term "public relations" to replace the word "propaganda," which had received a negative connotation after World War Two.

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