By Matthew Hayward 5/3/2023 Updated: 9/29/2025 In the digital age, warfare has shifted from trenches to timelines. The front line is now our minds, and the weapons are information, disinformation, and manipulation. This  5th Generation Warfare (5GW) . The goal is not territory or treasure, but thoughts, emotions, and perceptions. Alongside this, we face the growing dominance of what some call the “Imperial Administrative State” and the “Uniparty.” Power is concentrated among elites who manipulate politics, commerce, and culture for their gain, often branded as " The Great Reset ." One tool is “Swarm Consensus.” Online swarms converge on a narrative that feels democratic but is engineered to steer opinion. In this fog, accountability disappears. How to fight back: Sharpen Critical Thinking and Media Literacy Question sources, cross-check facts, recognize bias. Understand how platforms profit by manipulating attention. Engage in Civic Life Vote, communicate with officia...

By Matthew Hayward Why should Starbucks listen to a public relations* board ? Could it have a financial impact, possibly, but not as much as you might think? Many pro-life Christian Conservatives still go to Starbucks, knowing they support abortion and other leftist social-political policies. Like 'most' conservative school teachers, people's morals and integrity take a back seat to the comfort and convenience of their daily living. Maslow's Hierarchy of needs does an excellent job of explaining why people sell out. Most people do not focus on the upper tiers of Maslow's pyramid, Self-actualization, esteem, the social needs; instead, most people are content and manipulated into staying focused on basic needs, physiological, safety, and structure. To the degree people are engaged in community building/love and belonging, a higher tier in the pyramid, many social and political taboo issues only make life more difficult. If a person wants to get along with their co-wor...