The only path to defeating Inslee is to get people to vote against Inslee

I believe there is a path to victory. It is a path that will require a massive amount of work from everyday people.

Are you in? How many people have you registered to vote against Inslee? The answer to that question will determine the outcome of the election.

Overview:

It is my professional belief the best-run traditional campaign in the world will fall short in achieving 50% + 1 in the 2020 Washington State gubernatorial election to defeat Inslee.

Luckily Culp's campaign is not traditional, and 2020 is not a traditional year.

Direct messaging should focus on replacing Inslee, not encouraging support for Culp. Selling Culp will NEVER succeed in replacing Inslee, but campaigning against Inslee can be successful.

The only way to win is to increase registered voters and voter turnout. A targeted and comprehensive get out the vote campaign will be critical.

Strategy:

Use the passion and momentum of Culp supporters to make an actionable on the ground difference. From finding and locating targets to voter registration to Get Out the Vote (GOTV), the volunteer ground game will determine the outcome of the 2020 gubernatorial election.

The biggest pitfalls we face are also our assets. Passion for Loren Culp will not help achieve a victory unless it can be focused on a dynamic political strategy.

Tactics and messaging:

Identify and evaluate who you are talking with. This is key to determine your message.

ALL base messaging should be Anti-Inslee, NOT PRO CULP, and NOT PRO REPUBLICAN! AND DEFINITELY NOT PRO TRUMP!!!

Unless someone brings up Trump or asks about Culp, both should be avoided. Your job is not to sell anything; it is to locate infrequent voters who are upset with Inslee already! These are the people who will determine the election.

If someone expresses an interest in replacing Inslee, you should never mention CULP or TRUMP, or the REPUBLICAN Party.

Believe it or not, thousands of voters and nonvoters could register that would vote against Trump and Inslee. I want to be clear, they are not voting for anyone; they are voting against people.

Trump supporters. I hate to break it to you, but I am going to be blunt. Trump is not going to get an electorate from Washington State. You have better odds of getting struck by lightning on your way to certify your winning lotto ticket, and of course, your death with being classified as COVID-19.

If you love Trump and want to help him, be smart, figure out how to make an impact in a swing state where there is the possibility of making a difference. Use your energy wisely.

There are many Washingtonians that HATE politics and politicians; they don’t like Republicans or Democrats and don’t have any interest in talking about politics. BUT they are directly impacted by Jay Inslee’s proclamations, and they HATE him.

These people will vote against Inslee but may not vote for Culp. (They will be voting for Culp, but that is not how they are looking at it, and that is what we must understand. It literally doesn't matter if the first time they see Culp's name is when they get their ballot, all that matters is they are dead set on voting against Inslee.)

Please do not try and educate or inform someone who is not interested, just get them registered if they want to see Inslee removed.

Targets:

Service Workers

Hospitality sector
Food & beverage
Hotels
Salons + nails…

Transportation sector

Mechanics
Bus drivers
Auto sales…

Retail

Grocery Stores
Clothes + shopping…

Get Out the Vote:

Carry a form “Patriot pledge to vote” Use it to gather info from people who are registered but did not vote in the primary.

Low Propensity Voters
Likely Republican
Anti-Inslee

If you registered them, you make sure they vote!

When ballots go out:

Start with late voters and lower propensity voters

End with early and higher propensity voters who haven’t voted yet

Use the army!

Every known Culp supporter and activist should receive text messages, emails, and postcards with names and addresses of neighbors who are likely Culp supporters that have yet to turn in their ballots.

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