I believe there is a path to victory. It is a path that will require a massive amount of work from everyday people.
Overview:
It is my professional belief the best-run traditional
campaign in the world will fall short in achieving 50% + 1 in the 2020
Washington State gubernatorial election to defeat Inslee.
Luckily Culp's campaign is not traditional, and 2020 is not a traditional year.
Direct messaging should focus on replacing
Inslee, not encouraging support for Culp. Selling Culp will NEVER succeed in
replacing Inslee, but campaigning against Inslee can be successful.
The only way to win is to increase registered voters and
voter turnout. A targeted and comprehensive get out the vote campaign will be
critical.
Strategy:
Use the passion and momentum of Culp supporters to make an
actionable on the ground difference. From finding and locating targets to
voter registration to Get Out the Vote (GOTV), the volunteer ground game will
determine the outcome of the 2020 gubernatorial election.
The biggest pitfalls we face are also our assets. Passion for Loren Culp will not help achieve a victory unless it can be focused on a
dynamic political strategy.
Tactics and messaging:
Identify and evaluate who you are talking with. This is key
to determine your message.
ALL base messaging should be Anti-Inslee, NOT PRO CULP, and
NOT PRO REPUBLICAN! AND DEFINITELY NOT PRO TRUMP!!!
Unless someone brings up Trump or asks about Culp, both
should be avoided. Your job is not to sell anything; it is to locate infrequent
voters who are upset with Inslee already! These are the people who will determine the election.
If someone expresses an interest in replacing Inslee, you
should never mention CULP or TRUMP, or the REPUBLICAN Party.
Believe it or not, thousands of voters and nonvoters could register that would vote against Trump and Inslee. I want to be clear, they are not voting for anyone; they are voting against people.
Trump supporters. I hate to break it to you, but I am going to be blunt. Trump is not going to get an electorate from Washington State. You have better odds of getting struck by lightning on your way to certify your winning lotto ticket, and of course, your death with being classified as COVID-19.
If you love Trump and want to help him, be smart, figure out how to make an impact in a swing state where there is the possibility of making a difference. Use your energy wisely.
There are many Washingtonians that HATE politics and politicians; they don’t
like Republicans or Democrats and don’t have any interest in talking about
politics. BUT they are directly impacted by Jay Inslee’s proclamations, and they HATE him.
These people will vote against Inslee but may not vote for
Culp. (They will be voting for Culp, but that is not how they are looking at
it, and that is what we must understand. It literally doesn't matter if the first time they see Culp's name is when they get their ballot, all that matters is they are dead set on voting against Inslee.)
Please do not try and educate or inform someone who is not
interested, just get them registered if they want to see Inslee removed.
Targets:
Register 5 Anti-Inslee Voters
- Service Workers
- Hospitality sector
- Food & beverage
- Hotels
- Salons + nails…
- Transportation sector
- Mechanics
- Bus drivers
- Auto sales…
- Retail
- Grocery Stores
- Clothes + shopping…
Get Out the Vote:
- Low Propensity Voters
- Likely Republican
- Anti-Inslee
If you registered them, you make sure they vote!
When ballots go out:
Start with late voters and lower propensity voters
End with early and higher propensity voters who haven’t voted yet
Use the army!
Every known Culp supporter and activist should receive text messages, emails, and postcards with names and addresses of neighbors who are likely Culp supporters that have yet to turn in their ballots.
3 non voters added to the rolls so far. Everyone else I've talked to so far, IS voting against insleeze. :)
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