By Matthew Hayward
For the GOP to secure meaningful wins in Washington, it’s time to abandon unwinnable, resource-draining races and focus intensely on swing and local races. We need a disciplined, laser-focused strategy that builds a solid portfolio of victories, proving our capacity to make a difference on the ground. Each local or swing win will solidify our standing, making future fundraising easier as we demonstrate real success and the potential for broader influence.
This success must be supported by practical infrastructure. The state party should provide centralized resources, such as a designated printer and sign provider, ensuring no conservative candidate has to waste time or resources on the basics. Every candidate deserves streamlined access to essential campaign tools, removing logistical barriers so they can focus on connecting with voters. Additionally, the party needs to offer strong, professional campaign training—either in-house or through partnerships with top organizations like the Leadership Institute in D.C.—to prepare candidates for disciplined, high-impact campaigns.
Critical to this strategy, however, is a fundamental shift in leadership approach: a come-to-God moment where party leaders let go of pride and embrace true transparency. For the first time, they need to be open and honest, communicating a logical, rational game plan that moves beyond empty rhetoric. This plan must be grounded in results and proven wins. When leaders show they’re willing to back up their words with clear, measurable outcomes, they’ll not only galvanize support but also lay the groundwork for cultivating a farm team of skilled candidates prepared to rise through the ranks, taking our movement’s strength from local victories to statewide impact.
With transparency, strategic resource allocation, and a commitment to winning, the GOP can rebuild from the ground up and become a formidable force across Washington.
Related blog: How the GOP can Win in Washington
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